On Saturday, February 28, 2009, the Stratosphere combined forces with iRacing.com, CXC Simulations, 949 Racing Sim and Young Electric Sign Company (YESCO) to create the World's Largest Video Gaming Display.
iRacing.com's NASCAR simulation racing content played in real time on the world famous Las Vegas Strip via the Stratosphere's spectacular 632 x 132 resolution YESCO marquee. A lucky few were on hand to witness the breakthrough.
The next step is to make history by launching a gaming brand on the Stratosphere marquee. In an industry that thrives on innovation, imagine the possibilities of launching the hottest game in the Entertainment Capital of the World.
It would be stunt public relations at its finest. The potential for mainstream and viral exposure is enormous.
