February XX, 2011 – Las Vegas, Nev. – Stratosphere Casino, Hotel & Tower, the American Lung Association in Nevada (ALAN) and Anthem Blue Cross and Blue Shield will team up to host the third annual extreme athletic event with proceeds going to prevent lung disease and promote lung health here in Southern Nevada.
Not for the average couch potato or for people who are afraid of heights, Scale the Strat is a 108‐floor, 1,455‐step vertical ascent of the inside of the Stratosphere Tower. The event will be limited to the first 400 climbers to register on‐line at www.scalethestrat.com. The climb is one which only emergency personnel, fire fighters or police get to experience as they use the Stratosphere for training exercises.
“Our partnership with the American Lung Association has grown over the years,” said Vice President and GM Paul Hobson of Stratosphere Casino, Hotel & Tower. “Last year’s event was a huge success. The partnership is a natural for the Stratosphere both because of our Tower and because of our employees’ support of the American Lung Association in our local community. It is important for us to give back to the community.”
Stair climbs have become unique, signature fundraising events for the American Lung Association over the past several years. Sometimes called a “vertical road race,” participants can use the event as a fitness target or a competitive race, with individuals and teams challenging each other to win the race while raising money for the American Lung Association.
“Las Vegas is a famous destination and the Stratosphere is a famous Las Vegas icon. We already have climbers registered from several states. Much as athletes from all over the world travel to events like Iron Man Triathlon in Hawaii or the Boston Marathon, the stair climb is becoming a popular destination for athletes, fitness buffs and corporate teams across the country” said ALAN Executive Director Allison Newlon Moser.
This climb is not for beginners. The first 26 flights are configured like a typical stairwell while the upper flights are more challenging. Individuals and teams will race for the fastest times and most fundraising dollars. It is an opportunity to compete for bragging rights while getting a great workout.
The event is limited to the first 400 participants who are 21 years of age or older. There will be a qualifying event on Saturday, March 12th, starting at 10am. The top 50 climbers with the fastest climb times will compete on Sunday, March 13th for the ultimate “Climb‐Off”. Registration is $50. Climbers are also asked to make a minimum fundraising pledge of $150 to the American Lung Association. The ALA provides online support and personal fundraising coaching to help climbers achieve their fundraising goal. Event sponsor Anthem Blue Cross and Blue Shield is providing online training and fitness tips. Detailed event and registration information can be found at www.scalethestrat.com
. Climbers and attendees will also find links for booking rooms at discounted rates at Stratosphere Casino, Hotel & Tower during the event.
About Stratosphere Casino, Hotel & Tower:
Stratosphere Casino, Hotel & Tower is a Las Vegas Strip resort with an 80,000-square-foot casino. The 1,149-foot Stratosphere Tower is the tallest freestanding observation tower in the United States, featuring the Top of the World restaurant and highest view of the Las Vegas Strip from the Observation Deck as well as SkyJump Las Vegas and thrill rides Big Shot, X-Scream and Insanity. Known as a great value to gamblers, Stratosphere is located close to the Convention Center at the gateway to downtown Las Vegas. It features 2,427 guest rooms and suites, uniquely themed restaurants, the Tower shops and the American Superstars™ and BITE® shows. Additionally, Stratosphere’s ace | PLAY™ program allows players to enjoy awards, comps and exclusives based on their loyalty to American Casino & Entertainment’s four properties: Stratosphere Casino, Hotel & Tower on the Las Vegas Strip, Aquarius Casino Resort in Laughlin, Nevada, and two Arizona Charlie’s locations in Las Vegas. For more information, visit StratosphereHotel.com, call 702-380-7777 or 800-99-TOWER (998-6937).
ALAN has been improving the lives of Nevadans since 1916 when it was founded as the Nevada Tuberculosis Association to combat the devastating disease of tuberculosis (TB). Since that time, ALAN has remained constant in the fight against lung diseases and the promotion of lung health. Lung disease is the fourth leading cause of death in America and ALAN is often the first point of contact for individuals with lung disease. ALAN provides practical help and education to people living with asthma, emphysema, and other lung diseases, confronting this disease at the root level by educating kids about the dangers of smoking, providing smoking cessation programs, advocating for smoke‐free environments, and working to reduce air pollution.