LAS VEGAS, NV – July xx, 2013 – It is called an extreme stair climb for a reason.
On Sunday, March 2, 2014, hundreds of athletes of all abilities will climb all 108 floors and 1,455 steps inside the iconic Stratosphere Tower, the highest building west of the Mississippi River, to raise money for the American Lung Association in Nevada’s mission of preventing lung diseases and promoting lung health.
You could be one of them.
For the sixth consecutive year, American Lung Association in Nevada (ALAN), Stratosphere Casino, Hotel & Tower and Anthem Blue Cross and Blue Shield announce that registration is now open at www.ScaletheStrat.com
for the Scale the Strat, on Sunday, March 2, 2014.
Discounts apply for early registration. Super Saver Registration is $40 for climbers who register before December 15, 2013; Early Bird Registration is $60 for climbers who register December 16, 2013 through February 16, 2014; and Regular and Walk-In Registration is $75 for climbers who register February 17, 2014 to March 2, 2014, the day of the climb. In addition to the registration fee, all climbers are asked to make a minimum fundraising pledge of $150. Online support and personal fundraising coaching is available on www.ScaletheStrat.com
to help climbers achieve their fundraising goal.
Registration is limited and participants must be at least 18 years of age or older.
“Scale the Strat is our major fundraiser of the year,” said American Lung Association in Nevada Executive Director Allison Newlon Moser. “It has been exciting to see this extreme stair climb event grow. Each step represents the steps we are taking together to fight lung disease in Southern Nevada.”
In 2013, a record 560 people signed up to participate in Scale the Strat and raised an unprecedented $175,000 for the American Lung Association in Nevada.
For the sixth annual Scale the Strat, the competition will once again be streamlined into one day of climbing. A staggered shotgun start beginning at 8 a.m. will allow each participant to scale the stairs inside the iconic Tower once. Awards will be presented at the end of the day for fastest times and largest fundraising efforts in various categories.
Stair climbs have become unique, signature fundraising events for the American Lung Association. Sometimes called a “vertical road race”, participants can use the climb as a fitness target or competitive race. But many climbers have a personal reason why they climb: lung disease has impacted the life of someone they love.
“Scale the Strat is becoming one of the premier stair climbs in the country and we are proud to support and partner with the American Lung Association in Nevada in its fight against lung disease,” said Stratosphere Casino, Hotel & Tower General Manager Paul Hobson. “Our team is committed to providing each athlete and their friends and families an exceptional stay and experience at Stratosphere.”
For those traveling to participate in Scale the Strat 2014, Stratosphere Casino, Hotel & Tower is offering a special guest room rates for the extended weekend: Thursday, February 27, 2014 at a rate of $32; Friday through Sunday, March 2, 2014, at a rate of $79, a night. To take advantage of these special rates call 800-998-6937 or book online at www.stratospherehotel.com
and use code C-ALA14. Guests booking rooms with code before February 14, 2014 will be entered into a drawing for a $200 sporting goods store gift card, and will receive two free buffet and two show tickets to a Stratosphere show of their choice. Those wanting to extend their stay on either end of the mentioned dates should call rather than book online. Please note the Scale the Strat 2014 promotional code cannot be used on a third party site.
Registration and additional information Stratosphere Casino, Hotel & Tower can be found at www.ScaletheStrat.com
About American Lung Association in Nevada: ALAN has been improving the lives of Nevadans since 1916 when it was founded as the Nevada Tuberculosis Association to combat the devastating disease of tuberculosis (TB). Since that time, ALAN has remained constant in the fight against lung diseases and the promotion of lung health. Lung disease is the fourth leading cause of death in America and ALAN is often the first point of contact for individuals with lung disease. ALAN provides practical help and education to people living with asthma, emphysema, and other lung diseases, confronting this disease at the root level by educating kids about the dangers of smoking, providing smoking cessation programs, advocating for smoke-free environments, and working to reduce air pollution.
About Stratosphere Casino, Hotel & Tower: Stratosphere Casino, Hotel & Tower is a Las Vegas Strip resort with an 80,000- square-foot casino. The 1,149-foot Stratosphere Tower is the tallest freestanding observation tower in the United States, featuring the Top of the World restaurant and highest view of the Las Vegas Strip from the Observation Deck as well as SkyJump Las Vegas and thrill rides Big Shot, X-Scream and Insanity. Known as a great value to gamblers, Stratosphere is located close to the Convention Center at the gateway to downtown Las Vegas. It features 2,427 guest rooms and suites, uniquely themed restaurants, the Tower shops and Frankie Moreno Live at Stratosphere, the original production show PIN UP™ and David Perrico – Pop Evolution. Additionally, Stratosphere’s ace | PLAY™ program allows players to enjoy awards, comps and exclusives based on their loyalty to American Casino & Entertainment’s four properties: Stratosphere Casino, Hotel & Tower on the Las Vegas Strip, Aquarius Casino Resort in Laughlin, Nevada, and two Arizona Charlie’s locations in Las Vegas. For more information, visit StratosphereHotel.com, call 702- 380-7777 or 800-99-TOWER (998-6937).
About Anthem Blue Cross Blue Shield: Serving Nevada since 1969, Anthem is the state’s second-biggest health benefits provider and the only one licensed to sell insurance in every county. As Nevadans, we live and work in the same communities we serve and have made it our business to help provide health security through a broad portfolio of health care plans and insurance products. Anthem has been a proud sponsor of the Scale the Strat since the event began. Our parent company recently partnered with the American Lung Association nationwide with a $1.5 million grant to support smokers in their efforts to quit for good through the ALA’s “Quitter in You” smoking cessation program that will roll out in Nevada and 14 other markets this year. In 2012, Anthem and its charitable foundation and local associates contributed more than $1.26 million and hundreds of volunteer hours to vital organizations and causes across the state. Major areas of focus for Anthem in 2012 included promoting active lifestyles and working to reduce the devastating impact of chronic illnesses, such as diabetes, heart disease and lung disease on Nevada children, adults and seniors.
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